I worked with Blue Ivory Creative to produce a pillar article relating to WordPress comments for Jetpack.com. The piece was designed to be the 'go-to' resource for any questions relating to comments in WordPress.
The piece also incorporated a series of product (plugin) reviews, incorporating several of the end client's products.
I wrote this piece for a 'beginner' target audience and optimised this article for the provided keywords. I also provided all screenshots to support various elements of the article.
In addition to this piece, I have regular written content for Blue Ivory Creative which has been published on WordPress.com/go and Jetpack.com
As part of my wider work with Exponent Partners, I refreshed a technical overview relating to key changes to HMIS data requirements (relating to non-profit housing data reporting in the USA.)
I worked to understand the complex subject matter and to take their original technical overview and re-write it, so it appealed to their key audience of decision-makers in non-profits providing housing services. I weaved the benefits of the client's product throughout this piece which has led to an increase in enquiries.
I worked with Beliefnet.com to create a Christian faith-based article which focused on prayers for the topic provided by the client.
I have also written several other articles for Beliefnet, including an article that explored the question 'Is Hell a Curse Word?'. This article balanced a number of key Christian viewpoints and had a clear biblical basis.
All my Beliefnet.com articles have performed well, and you can view the prayer article here and the discussion article here.
I created a client case study for a leading SAAS company that serves non-profits, helping them demonstrate the power and impact of their solution.
I took a video and turned it into an optimised case study, which the client reported is performing well on their new site.
Click here to read the full case study (note the highlights section was added by the client)
I worked with Blue Ivory Creative to produce a tutorial article about the WordPress file block element that was published on the official WordPress.com start page and blog- wordpress.com/go.
This piece was written for a 'beginner' target audience, and I worked to ensure this article was optimised for the provided keywords. I also provided all screenshots to support the tutorial steps.
In addition to this piece, I have regular written content for Blue Ivory Creative which has been published on WordPress.com/go and Jetpack.com
As a lot of my work has been behind NDA's, this is a sample blog post to showcase how I can write great copy for a range of purposes. Check out my full portfolio for more examples of my writing.
The fictitious brief for this article was:- To write an article for a mobile phone focused site comparing the key specifications of the S22 Ultra and S21 Ultra, targeting keywords including 'S22 Ultra vs S21 Ultra' and the key search question 'Should I upgrade my S21 Ultra to am##n S22 Ultra'. The client wanted the article to be localised for UK English and to have sub-headings written in sentence case. I have produced some sample graphics and bold text has been added to show where links would have been added to other articles on the site.
As a lot of my work has been behind NDA's, this is a sample blog post to showcase how I can write great copy for a range of purposes. Check out my full portfolio for more examples of my writing.
The fictitious brief for this article was: To create a tutorial article for OxyPowerPack, a set of add-ons for Oxygen Builder, focusing on OxyPowerPack's maintenance page feature. The article was to be optimised for search terms relating to maintenance pages and coming soon pages in WordPress, with particular optimisation for those terms in relation to Oxygen Builder.
I was approached by Rising Stars, a leading UK Publisher, to create a series of articles to be placed in a range of publications to support their new range of products.
The breif was to provide several insightful articles to help establish the company as a thought leader. The articles were to be distinct but share a common theme. The client also wished for the articles to link to key products in their new range.
I worked with subject matter experts to research the topic and spent time exploring drafts of the new products to ensure that the articles had a natural synergy with them.
Five articles were successfully placed across various publications, which led to a noticeable increase in enquiries and purchases.
The client provided the following feedback:
"Thank you Tim, for creating such well researched and engaging series of articles that share a common theme but have their own distinctions. We have been successful in placing these in all of our target publications and have received very positive feedback from the publication editors."
Check out some key sections of a number of the articles below, or read two articles by clicking here and here.
I created a high-converting landing page and other assets for an education consultancy to enable a temporary shift to direct-to-consumer business in response to the COVID-19 pandemic.
I created a website that conveyed the key messages about the direct-to-consumer business and ensured the key benefits offered by the service were clear to the audience.
In addition to the website, I wrote a series of emails and social-media ad copy for customers at all stages of their customer journey. As the pandemic progressed, I made further copy refinement to reflect the changing situation. The website, social media messages and adverts converted well.
Check out some of the key elements of the website below that show how the project's aims were achieved.
I was approached by a leading ed-tech company to research and write a high-converting 'listicle' style blog post aimed at senior leaders in primary schools. I worked with the client to establish the core aims of the piece:-
I researched the subject matter, including reading and establishing the key elements from government published guidance before distilling this into a useful and insightful article.
I wrote the article in the first person to match the client's style guide. I filled the piece with high-quality copy designed to inform school leaders, develop the client's position as a subject-matter leader and engage readers with the client's resources and products.
I added links to the client's resources throughout the article, and the client has found that the blog post has performed well, achieving a conversion rate of over 11%.
Check out some of the key elements of the blog post below, which show how the project's aims were achieved, or click here to read the full article.
I worked to create the copy for a B2B partnership pack designed to generate leads of potential commercial partners for a UK based event.
The key requirements for the pack included:
After discussion with the events team, I created two documents to increase accessibility that separated the granular detail of the different partnership levels from the general event detail and the benefits of partnering with the event.
The copy was then written and delivered to the events graphic designer, with some revisions being made at this stage to help the copy flow when set.
The event team provided very positive feedback, stating that the copy matched the tone and messages they wished to convey and that potential partners responded well to the brochure.
Check out some of the key elements of the brochure below to show how the project's aims were achieved.
I created the copy for an attendee brochure for a UK based event, including a number of advertorials for corporate event partners.
The key requirements for the brochure were:
The operations manager provided event-specific details (timings, social media, event areas) for me to include within the copy.
I worked to split this into appropriate spreads and developed a flat plan for the brochure, which was then agreed upon by the event team. I also liaised with the events graphic designer to ascertain their plans for the design of each page to ensure the copy fitted appropriately in their designs.
Copy was written and then page-set by their graphic designer. The event team provided very positive feedback, stating that the copy matched the tone and messages they wished to convey, and I have since written copy for all their subsequent events.
Check out some of the key elements of the brochure h show how the project's aims were achieved, or read the full brochure here.
A leading education company approached me to write a time-sensitive blog post focused on exam results that was to be published on results day.
I worked with the client to establish the key aims of the piece:-
I undertook research and drew on subject matter experts and my professional and industry knowledge to create a draft article based on the likely results. The article contained placeholders for critical data and analysis that would only be possible to add once the results were published.
I wrote the article to match the client's style guide and filled it with high-quality copy designed to inform and engage readers with the client's resources and products.
As soon as the results were published, I worked to finalise the article and checked the content of the draft matched the data that was now available. The client was then able to publish the article within 50 minutes of the results being available. The article quickly rose to be the top search result on Google for searches related to the exam results.
The client provided the following feedback:
"Thank you, Tim for yet another insightful and well-written blog post. It has performed really well today, and we expect it to have a high level of re-visits over the coming weeks and months. It has already led to many enquiries about our core offer- thank you!"
Due to the COVID-19 pandemic delaying the next test cycle, I worked with the client to make minor amendments to the article to ensure it remained relevant post-COVID-19 restrictions.
Check out some of the key elements of the blog post below, which show how the project's aims were achieved, or click here to read the full article.
Third Space Learning, a leading ed-tech company, approached me to research and write a high-converting blog post focused on assessment in schools. I worked with the client to establish the key aims of the piece which were:
With these aims in mind, I initially undertook research to establish the key search queries used to ensure the blog post was optimised and agreed on key search terms for the article to target with the client.
I then undertook research and drew on subject matter experts and my professional and industry knowledge to create an article outline before writing the article. The article was written in the first person to match the client's style guide and filled with high-quality copy designed to inform readers, develop the client's position as a subject-matter leader, and engage readers with the client's resources and products. Throughout the article, key quotes and shareable images were added to add visual interest.
I added links to the client's resource throughout the article and created a call to action box linking the article to the client's core product was for the end of the blog post (as per the client's style).
The blog post has performed well and has achieved a conversion rate of over 12%.
Check out some of the key elements of the blog post below, which show how the project's aims were achieved, or click here to read the full article.
