I worked with Blue Ivory Creative to produce a pillar article relating to WordPress comments for Jetpack.com. The piece was designed to be the 'go-to' resource for any questions relating to comments in WordPress.
The piece also incorporated a series of product (plugin) reviews, incorporating several of the end client's products.
I wrote this piece for a 'beginner' target audience and optimised this article for the provided keywords. I also provided all screenshots to support various elements of the article.
In addition to this piece, I have regular written content for Blue Ivory Creative which has been published on WordPress.com/go and Jetpack.com
Click here to read the article.
As part of my wider work with Exponent Partners, I refreshed a technical overview relating to key changes to HMIS data requirements (relating to non-profit housing data reporting in the USA.)
I worked to understand the complex subject matter and to take their original technical overview and re-write it, so it appealed to their key audience of decision-makers in non-profits providing housing services. I weaved the benefits of the client's product throughout this piece which has led to an increase in enquiries.
Click here to read the article.
I worked with Beliefnet.com to create a Christian faith-based article which focused on prayers for the topic provided by the client.
I have also written several other articles for Beliefnet, including an article that explored the question 'Is Hell a Curse Word?'. This article balanced a number of key Christian viewpoints and had a clear biblical basis.
All my Beliefnet.com articles have performed well, and you can view the prayer article here and the discussion article here.
I created a client case study for a leading SAAS company that serves non-profits, helping them demonstrate the power and impact of their solution.
I took a video and turned it into an optimised case study, which the client reported is performing well on their new site.
Click here to read the full case study (note the highlights section was added by the client)
I worked with Blue Ivory Creative to produce a tutorial article about the WordPress file block element that was published on the official WordPress.com start page and blog- wordpress.com/go.
This piece was written for a 'beginner' target audience, and I worked to ensure this article was optimised for the provided keywords. I also provided all screenshots to support the tutorial steps.
In addition to this piece, I have regular written content for Blue Ivory Creative which has been published on WordPress.com/go and Jetpack.com
Click here to view the article.
As a lot of my work has been behind NDA's, this is a sample blog post to showcase how I can write great copy for a range of purposes. Check out my full portfolio for more examples of my writing.
The fictitious brief for this article was:- To write an article for a mobile phone focused site comparing the key specifications of the S22 Ultra and S21 Ultra, targeting keywords including 'S22 Ultra vs S21 Ultra' and the key search question 'Should I upgrade my S21 Ultra to am##n S22 Ultra'. The client wanted the article to be localised for UK English and to have sub-headings written in sentence case. I have produced some sample graphics and bold text has been added to show where links would have been added to other articles on the site.
Click here to view the sample article.
Over many years I worked as a key consultant and resource author for a leading ed-tech company, helping them envisage, plan and create a large set of complementary resources to provide to schools and colleges in addition to their main ed-tech product.
Over 3 years, more than 30 different resources were planned, developed and published, all aligned to the UK curriculum and qualification specifications (Primary, Secondary and Post-16). Resources were wide ranging and included:
All resources were very well received and widely used in UK schools and colleges.
As a lot of my work has been behind NDA's, this is a sample blog post to showcase how I can write great copy for a range of purposes. Check out my full portfolio for more examples of my writing.
The fictitious brief for this article was: To create a tutorial article for OxyPowerPack, a set of add-ons for Oxygen Builder, focusing on OxyPowerPack's maintenance page feature. The article was to be optimised for search terms relating to maintenance pages and coming soon pages in WordPress, with particular optimisation for those terms in relation to Oxygen Builder.
Click here to view this sample article.
I took this project from the initial idea through to the published series, including authoring the majority of content and managing other contributors, designers and additional professionals.
This series of 6 books largely contains teacher CPD content, distilling academic research and best practice into easy-to-understand and implementable strategies. Each book in the series also contains ideas, activities and projects for teachers and tutors to lead in their classrooms.
In addition to the printed materials, I also developed a training package and series of videos to help teachers embed their learning into practice.
The series has generated over £1million in revenue for the publisher and is very well received by its intended audience both in the UK and internationally.
I worked with Cambridge Assessment to re-develop their international maths curriculum, focusing on stage 3 and functional skills (post-16).
I was involved with the curriculum development journey, together with producing exemplification. Example activities were also created for each curriculum statement to help provide examples of how each curriculum statement could be taught and assessed.