A brochure for a leading event

I created the copy for an attendee brochure for a UK based event, including a number of advertorials for corporate event partners.

The key requirements for the brochure were:

• To convey to attendees that they were an essential part of the event.
• To explain key event-specific information to help attendees have a positive experience of the event.
• To encourage networking and idea-sharing between attendees.
• To empower attendees to use the information they gained from the event in their day-day lives and work.

The operations manager provided event-specific details (timings, social media, event areas) for me to include within the copy.

I worked to split this into appropriate spreads and developed a flat plan for the brochure, which was then agreed upon by the event team. I also liaised with the events graphic designer to ascertain their plans for the design of each page to ensure the copy fitted appropriately in their designs.

Copy was written and then page-set by their graphic designer. The event team provided very positive feedback, stating that the copy matched the tone and messages they wished to convey, and I have since written copy for all their subsequent events.

Check out some of the key elements of the brochure h show how the project's aims were achieved, or read the full brochure here.

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