A leading education company approached me to write a time-sensitive blog post focused on exam results that was to be published on results day.
I worked with the client to establish the key aims of the piece:-
I undertook research and drew on subject matter experts and my professional and industry knowledge to create a draft article based on the likely results. The article contained placeholders for critical data and analysis that would only be possible to add once the results were published.
I wrote the article to match the client's style guide and filled it with high-quality copy designed to inform and engage readers with the client's resources and products.
As soon as the results were published, I worked to finalise the article and checked the content of the draft matched the data that was now available. The client was then able to publish the article within 50 minutes of the results being available. The article quickly rose to be the top search result on Google for searches related to the exam results.
The client provided the following feedback:
"Thank you, Tim for yet another insightful and well-written blog post. It has performed really well today, and we expect it to have a high level of re-visits over the coming weeks and months. It has already led to many enquiries about our core offer- thank you!"
Due to the COVID-19 pandemic delaying the next test cycle, I worked with the client to make minor amendments to the article to ensure it remained relevant post-COVID-19 restrictions.
Check out some of the key elements of the blog post below, which show how the project's aims were achieved, or click here to read the full article.
