As part of my wider work with Exponent Partners, I refreshed a technical overview relating to key changes to HMIS data requirements (relating to non-profit housing data reporting in the USA.)
I worked to understand the complex subject matter and to take their original technical overview and re-write it, so it appealed to their key audience of decision-makers in non-profits providing housing services. I weaved the benefits of the client's product throughout this piece which has led to an increase in enquiries.