A B2B partnership brochure

I worked to create the copy for a B2B partnership pack designed to generate leads of potential commercial partners for a UK based event. 

The key requirements for the pack included:

• To explain the 'story' behind the event.
• To promote the previous successes of the event and how this helped previous partners.
• To communicate the return benefits to partners of their support.
• To encourage prospective partners to make contact with the client.
• The pack needed to be able to be used with cold and warm leads.

After discussion with the events team, I created two documents to increase accessibility that separated the granular detail of the different partnership levels from the general event detail and the benefits of partnering with the event. 

The copy was then written and delivered to the events graphic designer, with some revisions being made at this stage to help the copy flow when set.

The event team provided very positive feedback, stating that the copy matched the tone and messages they wished to convey and that potential partners responded well to the brochure. 

Check out some of the key elements of the brochure below to show how the project's aims were achieved. 

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