Here's just one example of how I helped somebody achieve their aim through great copy and content. For more examples, check out my portfolio

A SEO 'listicle' targeted at education leaders

I was approached by a leading ed-tech company to research and write a high-converting 'listicle' style blog post aimed at senior leaders in primary schools. I worked with the client to establish the core aims of the piece:-

  • To be optimised for key search engine queries regarding a new national assessment that was due to be introduced.
  • To provide 'top tips' which are genuinely useful in a listicle format.
  • To use the article to link to related resources provided by the company and provide relevant links to their core product offer.
  • Enhance the client's reputation as a trusted subject matter expert.

I researched the subject matter, including reading and establishing the key elements from government published guidance before distilling this into a useful and insightful article.

I wrote the article in the first person to match the client's style guide. I filled the piece with high-quality copy designed to inform school leaders, develop the client's position as a subject-matter leader and engage readers with the client's resources and products.

I added links to the client's resources throughout the article, and the client has found that the blog post has performed well, achieving a conversion rate of over 11%.  

Check out some of the key elements of the blog post below, which show how the project's aims were achieved, or click here to read the full article.

Screenshot 2022-03-23 16.10.04
Screenshot 2022-03-23 16.10.32
Screenshot 2022-03-23 16.11.58
Screenshot 2022-03-23 16.11.37
Screenshot 2022-03-23 16.11.17
Screenshot 2022-03-23 16.10.59
Screenshot 2022-03-23 16.10.20
previous arrowprevious arrow
next arrownext arrow
This is just one sample of how I can help you achieve your aims through great copy.  Why not check out my full portfolio
Psst- don't forget, if you get in contact I'll provide a free bespoke sample.
hello [at]