I was approached by a leading ed-tech company to research and write a high-converting 'listicle' style blog post aimed at senior leaders in primary schools. I worked with the client to establish the core aims of the piece:-
I researched the subject matter, including reading and establishing the key elements from government published guidance before distilling this into a useful and insightful article.
I wrote the article in the first person to match the client's style guide. I filled the piece with high-quality copy designed to inform school leaders, develop the client's position as a subject-matter leader and engage readers with the client's resources and products.
I added links to the client's resources throughout the article, and the client has found that the blog post has performed well, achieving a conversion rate of over 11%.
Check out some of the key elements of the blog post below, which show how the project's aims were achieved, or click here to read the full article.
