I created a high-converting landing page and other assets for an education consultancy to enable a temporary shift to direct-to-consumer business in response to the COVID-19 pandemic.
I created a website that conveyed the key messages about the direct-to-consumer business and ensured the key benefits offered by the service were clear to the audience.
In addition to the website, I wrote a series of emails and social-media ad copy for customers at all stages of their customer journey. As the pandemic progressed, I made further copy refinement to reflect the changing situation. The website, social media messages and adverts converted well.
Check out some of the key elements of the website below that show how the project's aims were achieved.
