Third Space Learning, a leading ed-tech company, approached me to research and write a high-converting blog post focused on assessment in schools. I worked with the client to establish the key aims of the piece which were:
With these aims in mind, I initially undertook research to establish the key search queries used to ensure the blog post was optimised and agreed on key search terms for the article to target with the client.
I then undertook research and drew on subject matter experts and my professional and industry knowledge to create an article outline before writing the article. The article was written in the first person to match the client's style guide and filled with high-quality copy designed to inform readers, develop the client's position as a subject-matter leader, and engage readers with the client's resources and products. Throughout the article, key quotes and shareable images were added to add visual interest.
I added links to the client's resource throughout the article and created a call to action box linking the article to the client's core product was for the end of the blog post (as per the client's style).
The blog post has performed well and has achieved a conversion rate of over 12%.
Check out some of the key elements of the blog post below, which show how the project's aims were achieved, or click here to read the full article.
